BROWN DUST 2
A game world translated into objects fans can keep.
IP CONTENTS
& MERCHANDISING
We turn the value of content into products fans want to own, collect, and live with.
We discover and license game, webtoon, animation, and character IP, with a focus on Korea, Japan, and Taiwan.
By analyzing each IP’s world and its fans’ preferences, we manage the entire process—from product line planning and design to sampling, approvals, production, quality control, sales, and distribution.
We don't just make goods. We build businesses around IP.
We connect every step from idea to market through an optimized process.
IP SOURCING
We discover game, webtoon, animation, and character IP with merchandising potential in domestic and global markets, then secure the necessary licenses.
ANALYSIS
We analyze each title’s world, characters, core fan base, and purchasing behavior to define the right merchandising direction.
MERCHANDISING
Considering both collecting and everyday use, as well as target price points, we develop a complete product lineup rather than isolated items.
DESIGN & SAMPLE
We design products and packaging, produce samples, and manage review and approval with the IP holder.
PRODUCTION & QC
We manufacture to approved standards and inspect printing, finishing, assembly, quantities, and packaging.
SALES & DISTRIBUTION
We bring products to fans and markets through pre-orders, promotions, our own channels, and domestic and global distribution networks.
Content stories become products.
We turn content stories into products fans can hold.
Products sold through our IP goods mall and V-Square are planned, designed, and produced by DOBUDDY. From acrylic, random and trading collectibles, paper, metal, and fabric to lifestyle — we design the product range, price points, and sales model that fit each IP, and support pop-up operations.
IP GOODS PORTFOLIO
By analyzing each IP’s world and its fans’ preferences, we manage the entire process—from product line planning and design to sampling, approvals, production, quality control, sales, and distribution.
Game
Webtoon
Animation
SALES & DISTRIBUTION NETWORK
DOBUDDY operates pre-orders, limited releases, online sales, and pop-up stores through our own sales channels and specialist distribution partners in Korea, Japan, and Taiwan.
V-Square DOBUDDY IP Store
DOBUDDY IP store & pop-up operations
Official online sales in Korea
Pre-orders, limited releases, and official online sales through our own channels
AmiAmi
Japan distribution partner
animate
Japan retail channel
Melonbooks
Japan retail channel
Pop-up stores and event sales
Pop-up stores and event sales in Korea, Japan, and Taiwan
(Next step)