IP CONTENTS BUSINESS
IP CONTENTS & MERCHANDISING
We discover promising IP in Korea and abroad, secure licenses, and develop merchandise. We manage the entire IP business process, from design and manufacturing to sales and distribution.
From ideas to products, from products to market.
DOBUDDY began with a mission to turn designers’ ideas directly into products.
By combining a designer’s eye with manufacturing expertise, our IP merchandising and customization services transform ideas from people and content into real products and viable businesses.

DOBUDDY connects every step an idea needs to reach the market.
Connecting design and manufacturing
Merchandise consulting and production projects
Brands and partners we have worked with
Domestic and global IPs licensed and commercialized
Through proprietary online customization technology and an end-to-end value chain spanning the planning, design, manufacturing, and distribution of global IP merchandise, we create one-of-a-kind brand experiences.
IP CONTENTS BUSINESS
We discover promising IP in Korea and abroad, secure licenses, and develop merchandise. We manage the entire IP business process, from design and manufacturing to sales and distribution.
CUSTOMIZATION BUSINESS
From personal photos and names to corporate and brand identities, we provide online services and made-to-order systems that turn diverse ideas into truly personal products.
DOBUDDY connects domestic and global manufacturing with online and offline channels, bringing brands, fandoms, and consumers closer together in the global market.
DOBUDDY
Strategy, planning & licensing oversight
Headquarters oversees global operations, discovers IP and business opportunities, and aligns overseas hubs.
DOBUDDY
IP acquisition, rights-holder support & Japan distribution
A hub connected directly to Japan’s content market—from licensing to local distribution and pop-ups.
DOBUDDY
Production, tech development & manufacturing hub
An integrated manufacturing base covering sampling, mass production, QC, costing, and logistics.
DOBUDDY
Sales, market validation & Greater China hub
A base for validating sales and consumer response across Greater China, with local retail and partner development.
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